What do customers really want? Bringing the Planet and its People into the Marketing Mix

Is it time to bring a new ‘P’ into the traditional marketing mix?

There is now a consistent, compelling and data-based argument that what customers really want is to buy from a company that is helping the planet and helping the people within it.

For Good Causes and KornChain – Creating more ways for consumers to utilise their rewards

For Good Causes is innovating within the third sector to create new sources of income for UK charities and support the drive towards digital donations in an increasingly cashless society.  

Vodafone customers show their generosity by donating to over 300 charities 

Vodafone is empowering customers on it’s “Pay As You Go” service to donate their rewards to a charity of their choice via the For Good Causes platform.

QR Codes – An Unlikely Comeback.

Understanding what QR codes and Bradley Cooper have in common (and why it matters to UK charities)

Particity and For Good Causes Working Together to Empower Generosity

Every week thousands of people participate in market research studies to share their opinions on brands, products and services.  And they get paid to share their views! 

Camm & Hooper & For Good Causes – A Partnership For Good

Camm & Hooper is an events management company with a growing portfolio of iconic venues across London, each with its own unique style and atmosphere from the elegant formality of Banking Hall to the opulence of the Victoria Bath House and the party spirit of Soho’s Six Storeys townhouse.