yulife, the life insurer which is placing wellbeing at the heart of their proposition, announces partnership with For Good Causes to encourage social giving
The old adage, it’s better to give than to receive, is a truism. In fact psychology researchers have found the joy of giving lasts longer than the joy of receiving or self indulging. So for many of us, supporting a charity we love, is a real mood-booster.
Two brands, both with a triple bottom line – people, planet and profit – partner to empower consumers to live their lives more sustainably.
Is it time to bring a new ‘P’ into the traditional marketing mix?
There is now a consistent, compelling and data-based argument that what customers really want is to buy from a company that is helping the planet and helping the people within it.
For Good Causes is innovating within the third sector to create new sources of income for UK charities and support the drive towards digital donations in an increasingly cashless society.
Vodafone is empowering customers on it’s “Pay As You Go” service to donate their rewards to a charity of their choice via the For Good Causes platform.