As we celebrate the roll out of the first COVID-19 vaccine, there’s finally a feeling of optimism in the air about 2021. We know we’re not out of the woods yet, but amidst the significant challenges and upset that the coronavirus has wrought, we’ve also seen rays of light shining through from the indomitable human spirit even through these dark times.
Maybe it’s the impact of the younger generation making their voices heard, exacerbated by our collective experience of the pandemic on our communities - but it seems that more and more brands are bringing CSR into the marketing mix for their loyalty and rewards programmes.
Christmas is just around the corner
The announcement comes as the company adopts a partnership approach with leading marketing, reward and incentive agencies to embed philanthropy in brand campaigns
Being separated from our friends and family in lockdown has meant lots of us are finding new, creative ways to brighten the days of the people we care about.
Koin Rewards is the app that rewards you for buying products that are better for the planet. It then empowers you to do more good, from offsetting your carbon footprint to donating to good causes, via the For Good Causes Empowering Generosity™ platform.