Turning CSR inside out

CSR. Corporate Social Responsibility. It has a bit of a dry ring about it doesn’t it – and yet charities and causes up and down the country – and indeed around the world – rely on the funds that flow from business seeking to give back to the communities they serve … and get the positive PR and brand glow arising.

But how much do really know about what the brands we buy from do to support our communities? Who is the most generous? Who is generating the greatest social impact?

Much of the good work that brands are doing is hidden or gets lost along the way. Unless you get to page 56 of their Annual Report and Accounts …

I was on a panel on Sustainability and CSR in front of Gift Card industry representatives recently and was asked whether retailers and brands use their gift card business as part of their Sustainability and CSR strategy. My answer? They might do – but it’s certainly not visible to the consumer.

So aren’t brands missing a trick? Isn’t there a better way?

We think so.

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Charity Event at Amazon HQ

We recently had a fantastic Charity Event at the new Amazon HQ with over 30 household name charity brands represented. Thanks to Amazon UK for hosting us.

Here’s a very short summary of our presentation to charities that day, launching our #NewWays2Give.

Can CSR reinvigorate the Loyalty Industry?

Aware of the trend toward corporate social responsibility (CSR) in Loyalty, a group of industry veterans have established For Good Causes.

The social enterprise aims to provide a service cross the industry for programmes to leverage to improve social impact and tap into the goodwill between charities and their supporters. For Good Causes founder Crispin Rogers describes how.

We could see the trend toward brands being increasingly keen to add social impact to the customer facing activities and programmes – especially in response to the increasing demands of the millennial generation. But our key insight was that although in the UK the public are amongst the most generous nation on earth when it comes to giving to charity, the individual causes that people care about are very personal to them – based on their life experiences and those of their loved ones. In other words you can’t tell people what to care about.

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For Good Causes on the BBC news March 2018

It was great to be able to share the For Good Causes story on BBC South Today evening news programme on March 9th. Here’s the interview. We’re welcoming enquiries from both retailers and charities – this is clearly going to capture the imagination of the public and the media!

#5 Ways to Think Outside of the Mother’s Day Gift Box

Mum’s love any gift don’t they? Or are there mother’s up and down the country preparing ‘thankful face’ as they’re about to receive another cliché’d Mother’s Day Gift…?

We know Mother’s Day is not about gifts, but they do play a big part in the tradition of celebrating the special day.

In the UK last year, we spent a whopping £1.4billion on Mother’s Day. That’s a lot of scented candles, service station flowers and chocolates.

Many of us will be searching the stores and online websites to find that perfect gift to give to our Mums. Whether it is a budget gift or a luxurious day at the spa, everyone wants to put a smile on her face.

So we’ve rounded up a few ideas on different things you can get for your lovely Mum this Mother’s Day.

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