yulife, the life insurer which is placing wellbeing at the heart of their proposition, announces partnership with For Good Causes to encourage social giving
The old adage, it’s better to give than to receive, is a truism. In fact psychology researchers have found the joy of giving lasts longer than the joy of receiving or self indulging. So for many of us, supporting a charity we love, is a real mood-booster.
Two brands, both with a triple bottom line – people, planet and profit – partner to empower consumers to live their lives more sustainably.
Is it time to bring a new ‘P’ into the traditional marketing mix?
There is now a consistent, compelling and data-based argument that what customers really want is to buy from a company that is helping the planet and helping the people within it.