My favourite people are those who really want to help others around them. So I’m genuinely inspired by the tangible increase in social and environmental consciousness witnessed in recent times – with more and more people seeking to contribute towards making the world a better place for everyone.
One of the last events I attended before the lock down and enforcement of social distancing was a fascinating afternoon with the Institute of Promotional Marketing: Mando Connect were hosting and sharing their latest collaboration with YouGov ‘What the British want from Loyalty programmes 2.0’.
We are all struggling to come to terms with the significant impact Coronavirus is having on our day to day lives, our health, financial security and wellbeing. Whilst the impacts of this virus will be felt by us all, there are many vulnerable groups in our society who may be impacted to a greater extent – the elderly, those with underlying health conditions, those living in poverty and the homeless – to name just a few.