Why For Good Causes

We are a new UK-based technology company. We’re on a mission to raise more money for more of Britain’s charities. And we’ve built a smart new technology platform that connects the nation’s charities, brands, banks, businesses, and consumers.

Choice

We’re here for all good causes (not just the few big names that tend to get most of the attention). And we make it easy for people to donate to whichever causes and charities they feel most passionate about.

Innovation

We use ingenious technologies and smart thinking to tap-in to money that may otherwise be squandered. And, by applying innovation, we bring more opportunities for more people to donate to more UK charities.

Connectivity

Our powerful, web-based platform is custom-built to liberate people’s generosity. It connects every charity with all of the UK’s brands, banks, businesses, and consumers – securely and seamlessly.

Privacy

We care deeply about privacy. We’re not interested in who people are, where they’re based, or how else they spend their time or money. And you can be sure that we’ll never share anyone’s data.

Open & affordable

There are no set-up fees and no subscription fees for anyone. We just take a small percentage of each transaction, which is in line with other types of digital transaction, and way below most commercial fundraising models.

The Team

The team behind For Good Causes brings together an unusual blend of credentials.

We previously worked in senior roles for companies like Visa, Accenture, Shell and Experian. So, we understand technology, payments, security, and marketing. And the thing that binds us all together is our shared determination to raise more money for more good causes.

Crispin Rogers
Crispin Rogers
CEO

Crispin is the founder of For Good Causes and responsible for overall management and direction of the business.  He has more than 20 years experience of leading global loyalty programmes for Shell and Visa Europe.  Outside of work, Crispin is a director of a local charity and a recent grandad!

Steve Wilks
Steve Wilks
COO

Steve is a co-founder of the business and is responsible for our operations and data management activities. He has 25 years experience of operations and customer services, having held leadership positions with Experian, Accenture and Visa Europe. In his spare time, Steve teaches gliding and microlighting.

Wendy Martin
Wendy Martin
CMO

Wendy Martin is our CCO. She has spent 28 years at Visa holding various roles across the organisation most notably within Sales Management. More recently she worked as an Executive Director, Strategy & Innovation with accountability for on-line payments.

Lawrence Williams
Lawrence Williams
CTO

Lawrence is responsible for technology integration strategy. He is experienced in Programme Delivery, Operations & IT Transformation, delivery planning, commercial management and resource management.

With a highly technical background and extensive management experience Lawrence has worked in Accenture’s UK Technology Consulting practice – specialising in IT planning and post-merger integration, Sun Microsystems (Oracle), British Nuclear and CERN.

Richard Maloney
Richard Maloney
General Counsel

Richard is our General Counsel, bringing to bear his considerable experience as a legal counsel acting for small and medium sized enterprises whilst drawing on his experience in senior operational and management roles to ensure the charitable and commercial intentions of For Good Causes remain paramount.

Emma Mayes
Emma Mayes
Communications Manager

Emma graduated from Royal Holloway, University of London with an English degree. She went on to complete a PGCE in Primary Education at the University of Brighton, using this to teach in a prep school in Sussex for 4 years. Emma took a short break to have her daughter and is now happy to be using her passion for blogging and writing in her role as Communications Manager…

Hannah Roots
Hannah Roots
Marketing Manager
Hannah is responsible for the delivery of our marketing plan and works closely with our brand partners and charities to plan and implement promotional campaigns.
Having spent 18 years at Visa in various roles spanning Marketing, Comms, Brand, Relationship Management and Sales Hannah is now putting this experience to good use.

NEDs

We like to be challenged. So, from the start, we pulled together a panel of some of the brightest and most questioning people we know. Our brief to them was to give us a tough time – by continually asking us questions that get to the heart of our proposition, our business model, and our mission to raise more money for more good causes.

Jason Incles
Jason Incles
NED

Jason is an experienced business leader with a 20 year track record in creating value from data, analytics and technology enabled products and solutions for a diverse client base across Financial Services, Public Sector, Utilities and Telco.  Most recently this was as part of the team that built the TDX Group business and then exited through a £200m sale to Equifax Inc.

Jason lives in Nottingham with his family and in his spare time enjoys cycling and supporting his son who plays for West Bridgford RFC.

Ed Smith
Ed Smith
Chairman

Ed is a Non-Executive Director and Chairman of the Board of For Good Causes. He is a Senior Executive with global experience including at Lloyds and RBS and sector experience including Commercial Banking P&L, Operations, Procurement & Supply Chain as well Leading and Delivering Major Change programmes and mentoring new businesses – as well as a recent spell as Crown Representative to the Cabinet Office. He is married with two children and splits his time between London and Edinburgh.