A team on a mission.....
For Good Causes is a fintech working to transform charitable giving by creating new ways to donate.
We’re connecting hundreds of brands, with thousands of charities and millions of consumers to create £5bn of incremental income for charities over the next 10 years.
We are exceptionally proud to be:
- Recognised as one of London’s most innovative scaleups, awarded a place on the Mayor’s International Business Programme
- Semi finalists in the KPMG Best British Tech Pioneer – 2020
- Cited in a March, 2020 United Nations briefing as a fintech working to address the two-fold health and economic crisis.
For Good Causes aligns to the current and emerging zeitgeist. Increasingly consumers of all ages, but particularly millennials and gen z’ers want to support brands that are doing the right thing. Brands that are vocal and have an opinion. Brands that have a purpose beyond profit and brands that empower them to live their lives in a more ethical and sustainable way.
We allow brands to tap into this zeitgeist and achieve their commercial goals whilst empowering their customers to do good. We’ve created a brand new currency4giving™ that’s a win-win-win for brands, consumers and charities.
Four Founding Directors
The team behind For Good Causes brings together an unusual blend of credentials.
We previously worked in senior roles for companies like Visa, Accenture, Shell and Experian. So, we understand technology, payments, security, and marketing. And the thing that binds us all together is our shared determination to raise more money for more good causes.
Crispin is our CEO and responsible for overall management and direction of the business. He has more than 20 years experience of leading global loyalty programmes for Shell and Visa Europe. Outside of work, Crispin is a director of a local charity and a recent grandad!
Crispin is our CEO and responsible for overall management and direction of the business. He has more than 20 years experience of leading global loyalty programmes for Shell and Visa Europe. Outside of work, Crispin is a director of a local charity and a recent grandad!
Steve is a co-founder of the business and is responsible for our operations and data management activities. He has 25 years experience of operations and customer services, having held leadership positions with Experian, Accenture and Visa Europe. In his spare time, Steve teaches gliding and microlighting.
Steve is a co-founder of the business and is responsible for our operations and data management activities. He has 25 years experience of operations and customer services, having held leadership positions with Experian, Accenture and Visa Europe. In his spare time, Steve teaches gliding and microlighting.
Wendy Martin is our CMO. She has spent 28 years at Visa holding various roles across the organisation most notably within Sales Management. More recently she worked as an Executive Director, Strategy & Innovation with accountability for on-line payments.
Wendy Martin is our CMO. She has spent 28 years at Visa holding various roles across the organisation most notably within Sales Management. More recently she worked as an Executive Director, Strategy & Innovation with accountability for on-line payments.
Lawrence is responsible for technology integration strategy. He is experienced in Programme Delivery, Operations & IT Transformation, delivery planning, commercial management and resource management.
With a highly technical background and extensive management experience Lawrence has worked in Accenture’s UK Technology Consulting practice – specialising in IT planning and post-merger integration, Sun Microsystems (Oracle), British Nuclear and CERN.
Lawrence is responsible for technology integration strategy. He is experienced in Programme Delivery, Operations & IT Transformation, delivery planning, commercial management and resource management.
With a highly technical background and extensive management experience Lawrence has worked in Accenture’s UK Technology Consulting practice – specialising in IT planning and post-merger integration, Sun Microsystems (Oracle), British Nuclear and CERN.
Operational Team
Richard is our General Counsel, bringing to bear his considerable experience as a legal counsel acting for small and medium sized enterprises whilst drawing on his experience in senior operational and management roles to ensure the charitable and commercial intentions of For Good Causes remain paramount.
Richard is our General Counsel, bringing to bear his considerable experience as a legal counsel acting for small and medium sized enterprises whilst drawing on his experience in senior operational and management roles to ensure the charitable and commercial intentions of For Good Causes remain paramount.
Emma graduated from Royal Holloway, University of London with an English degree. She went on to complete a PGCE in Primary Education at the University of Brighton, using this to teach in a prep school in Sussex for 4 years. Emma took a short break to have her daughter and is now happy to be using her passion for blogging and writing in her role as Communications Manager…
Emma graduated from Royal Holloway, University of London with an English degree. She went on to complete a PGCE in Primary Education at the University of Brighton, using this to teach in a prep school in Sussex for 4 years. Emma took a short break to have her daughter and is now happy to be using her passion for blogging and writing in her role as Communications Manager…
Advisors
We like to be challenged. So, from the start, we pulled together a panel of some of the brightest and most questioning people we know. Our brief to them was to give us a tough time – by continually asking us questions that get to the heart of our proposition, our business model, and our mission to raise more money for more good causes.
Paul has 25 years’ experience in the financial sector, as a professional investor, for a number of leading asset management firms. He was a Managing Director at Wellington Management, the first investor in their London team, which grew to 19 people, managing $79bn of assets. Paul currently runs a team at Schroders responsible for $30bn of assets.
Paul has 25 years’ experience in the financial sector, as a professional investor, for a number of leading asset management firms. He was a Managing Director at Wellington Management, the first investor in their London team, which grew to 19 people, managing $79bn of assets. Paul currently runs a team at Schroders responsible for $30bn of assets.
David is Founder, CEO and Board member of Refinitiv, one of the world’s largest providers of financial markets data and infrastructure. He is a highly experienced Business change leader and innovator in Financial Services, Risk, Technology and Information Services. David is also a member of the World Economic Forum Banking Industry Governors Board.
David is Founder, CEO and Board member of Refinitiv, one of the world’s largest providers of financial markets data and infrastructure. He is a highly experienced Business change leader and innovator in Financial Services, Risk, Technology and Information Services. David is also a member of the World Economic Forum Banking Industry Governors Board.
Jason is an experienced business leader with a 20 year track record in creating value from data, analytics and technology enabled products and solutions for a diverse client base across Financial Services, Public Sector, Utilities and Telco. Most recently this was as part of the team that built the TDX Group business and then exited through a £200m sale to Equifax Inc.
Jason lives in Nottingham with his family and in his spare time enjoys cycling and supporting his son who plays for West Bridgford RFC.
Jason is an experienced business leader with a 20 year track record in creating value from data, analytics and technology enabled products and solutions for a diverse client base across Financial Services, Public Sector, Utilities and Telco. Most recently this was as part of the team that built the TDX Group business and then exited through a £200m sale to Equifax Inc.
Jason lives in Nottingham with his family and in his spare time enjoys cycling and supporting his son who plays for West Bridgford RFC.
Ed is a Non-Executive Director and Chairman of the Board of For Good Causes. He is a Senior Executive with global experience including at Lloyds and RBS and sector experience including Commercial Banking P&L, Operations, Procurement & Supply Chain as well Leading and Delivering Major Change programmes and mentoring new businesses – as well as a recent spell as Crown Representative to the Cabinet Office. He is married with two children and splits his time between London and Edinburgh.
Ed is a Non-Executive Director and Chairman of the Board of For Good Causes. He is a Senior Executive with global experience including at Lloyds and RBS and sector experience including Commercial Banking P&L, Operations, Procurement & Supply Chain as well Leading and Delivering Major Change programmes and mentoring new businesses – as well as a recent spell as Crown Representative to the Cabinet Office. He is married with two children and splits his time between London and Edinburgh.