A team on a mission.....

For Good Causes is a fintech working to transform charitable giving by creating new ways to donate.  

We’re connecting hundreds of brands, with thousands of charities and millions of consumers to create £5bn of incremental income for charities over the next 10 years.  

We are exceptionally proud to be:

 

For Good Causes aligns to the current and emerging zeitgeist.  Increasingly consumers of all ages, but particularly millennials and gen z’ers want to support brands that are doing the right thing.  Brands that are vocal and have an opinion. Brands that have a purpose beyond profit and brands that empower them to live their lives in a more ethical and sustainable way.   

We allow brands to tap into this zeitgeist and achieve their commercial goals whilst empowering their customers to do good.  We’ve created a brand new currency4giving™ that’s a win-win-win for brands, consumers and charities.

£7bn worth of unused loyalty points and rewards exist in the UK today and millions more are earned every day

20,000 charities are live on the For Good Causes platform.  From international to local community charities.

Our mission is to raise £5bn of incremental new funds for charities.

96% of consumers believe the small acts they take like recycling, buying ethically and donating to good causes can make a real difference (Futerra)

61% of millennials would prefer to donate their rewards to good causes than redeem them for personal use (KPMG).

Founding Directors

The team behind For Good Causes brings together an unusual blend of credentials.

We previously worked in senior roles for companies like Visa, Accenture, Shell and Experian. So, we understand technology, payments, security, and marketing. And the thing that binds us all together is our shared determination to raise more money for more good causes.

Crispin Rogers
Crispin Rogers
With more than 20 years experience of leading global loyalty programmes for Shell and Visa Europe, Crispin leads our client
and charity engagement activities.
Outside of work, Crispin is a director of a local charity and proud grandfather.
Steve Wilks
Steve Wilks
Steve is responsible for overall management and direction of the business.  He has 30 years experience of leading client
engagement, supplier management and business operations functions having held leadership positions with Experian,
Accenture and Visa Europe.
Also a Director of Mental Health Mates, and a mentor for the School for Social Entrepreneurs, in his spare time, Steve is a
British Gliding Association flying instructor.
Lawrence Williams
Lawrence Williams
Lawrence owns our product management, innovation, platform architecture and technology integration strategy.  He is
experienced in Programme Delivery, Operations and IT transformation, delivery planning, commercial management and
resource management.
With a highly technical background and extensive management experience, Lawrence has worked in Accenture’s UK
Technology Consulting practice, specialising in IT planning and post merger integration, Sun Microsystems (Oracle), British
Nuclear and CERN.
During lockdown Lawrence decided to build himself a backyard pub – just in case the Pubs stayed shut.

Operational Team

Richard Maloney
Richard Maloney
General Counsel

Richard is our General Counsel, bringing to bear his considerable experience as a legal counsel acting for small and medium sized enterprises whilst drawing on his experience in senior operational and management roles to ensure the charitable and commercial intentions of For Good Causes remain paramount.

Emma Mayes
Emma Mayes
Communications Manager

Emma graduated from Royal Holloway, University of London with an English degree. She went on to complete a PGCE in Primary Education at the University of Brighton, using this to teach in a prep school in Sussex for 4 years. Emma took a short break to have her daughter and is now happy to be using her passion for blogging and writing in her role as Communications Manager…

Hannah Roots
Hannah Roots
Marketing Manager
Hannah is responsible for the delivery of our marketing plan and works closely with our brand partners and charities to plan and implement promotional campaigns.
Having spent 18 years at Visa in various roles spanning Marketing, Comms, Brand, Relationship Management and Sales Hannah is now putting this experience to good use.

Advisors

We like to be challenged. So, from the start, we pulled together a panel of some of the brightest and most questioning people we know. Our brief to them was to give us a tough time – by continually asking us questions that get to the heart of our proposition, our business model, and our mission to raise more money for more good causes.

Paul Grainger
Paul Grainger
NED

Paul has 25 years’ experience in the financial sector, as a professional investor, for a number of leading asset management firms.  He was a Managing Director at Wellington Management, the first investor in their London team, which grew to 19 people, managing $79bn of assets.  Paul currently runs a team at  Schroders responsible for $30bn of assets.

David Craig
David Craig
Senior Board Advisor

David is Founder, CEO and Board member of Refinitiv, one of the world’s largest providers of financial markets data and infrastructure.  He is a highly experienced Business change leader and innovator in Financial Services, Risk, Technology and Information Services.  David is also a member of the World Economic Forum Banking Industry Governors Board.

Jason Incles
Jason Incles
NED

Jason is an experienced business leader with a 20 year track record in creating value from data, analytics and technology enabled products and solutions for a diverse client base across Financial Services, Public Sector, Utilities and Telco.  Most recently this was as part of the team that built the TDX Group business and then exited through a £200m sale to Equifax Inc.

Jason lives in Nottingham with his family and in his spare time enjoys cycling and supporting his son who plays for West Bridgford RFC.

Ed Smith
Ed Smith
Chairman

Ed is a Non-Executive Director and Chairman of the Board of For Good Causes. He is a Senior Executive with global experience including at Lloyds and RBS and sector experience including Commercial Banking P&L, Operations, Procurement & Supply Chain as well Leading and Delivering Major Change programmes and mentoring new businesses – as well as a recent spell as Crown Representative to the Cabinet Office. He is married with two children and splits his time between London and Edinburgh.