We’re on a mission… – For Good Causes

A team on a mission.....

For Good Causes is a fintech working to transform charitable giving by creating new ways to donate.

We’re connecting hundreds of brands, with thousands of charities and millions of consumers to create £5bn of incremental income for charities over the next 10 years.

We are exceptionally proud to be:

Recognised as one of London’s most innovative scaleups, awarded a place on the Mayor’s International Business Programme
Semi finalists in the KPMG Best British Tech Pioneer – 2020
Cited in a March, 2020 United Nations briefing as a fintech working to address the two-fold health and economic crisis.

For Good Causes aligns to the current and emerging zeitgeist. Increasingly consumers of all ages, but particularly millennials and gen z’ers want to support brands that are doing the right thing. Brands that are vocal and have an opinion. Brands that have a purpose beyond profit and brands that empower them to live their lives in a more ethical and sustainable way.

We allow brands to tap into this zeitgeist and achieve their commercial goals whilst empowering their customers to do good. We’ve created a brand new currency4giving™ that’s a win-win-win for brands, consumers and charities.

£7bn worth of unused loyalty points and rewards exist in the UK today and millions more are earned every day

20,000 charities are live on the For Good Causes platform. From international to local community charities.

Our mission is to raise £5bn of incremental new funds for charities.

96% of consumers believe the small acts they take like recycling, buying ethically and donating to good causes can make a real difference (Futerra)

61% of millennials would prefer to donate their rewards to good causes than redeem them for personal use (KPMG).

Founding Directors

The team behind For Good Causes brings together an unusual blend of credentials.

We previously worked in senior roles for companies like Visa, Accenture, Shell and Experian. So, we understand technology, payments, security, and marketing. And the thing that binds us all together is our shared determination to raise more money for more good causes.

Crispin Rogers

With more than 20 years experience of leading global loyalty programmes for Shell and Visa Europe, Crispin leads our client

and charity engagement activities.

Outside of work, Crispin is a director of a local charity and proud grandfather.

Steve Wilks

Steve is responsible for overall management and direction of the business. He has 30 years experience of leading client

engagement, supplier management and business operations functions having held leadership positions with Experian,

Accenture and Visa Europe.

Also a Director of Mental Health Mates, and a mentor for the School for Social Entrepreneurs, in his spare time, Steve is a

British Gliding Association flying instructor.

Lawrence Williams

Lawrence owns our product management, innovation, platform architecture and technology integration strategy. He is

experienced in Programme Delivery, Operations and IT transformation, delivery planning, commercial management and

resource management.

With a highly technical background and extensive management experience, Lawrence has worked in Accenture’s UK

Technology Consulting practice, specialising in IT planning and post merger integration, Sun Microsystems (Oracle), British

Nuclear and CERN.

During lockdown Lawrence decided to build himself a backyard pub – just in case the Pubs stayed shut.

Operational Team

Richard Maloney

General Counsel

Richard is our General Counsel, bringing to bear his considerable experience as a legal counsel acting for small and medium sized enterprises whilst drawing on his experience in senior operational and management roles to ensure the charitable and commercial intentions of For Good Causes remain paramount.

Emma Mayes

Communications Manager

Emma graduated from Royal Holloway, University of London with an English degree. She went on to complete a PGCE in Primary Education at the University of Brighton, using this to teach in a prep school in Sussex for 4 years. Emma took a short break to have her daughter and is now happy to be using her passion for blogging and writing in her role as Communications Manager…

Hannah Roots

Marketing Manager

Hannah is responsible for the delivery of our marketing plan and works closely with our brand partners and charities to plan and implement promotional campaigns.

Having spent 18 years at Visa in various roles spanning Marketing, Comms, Brand, Relationship Management and Sales Hannah is now putting this experience to good use.

Advisors

We like to be challenged. So, from the start, we pulled together a panel of some of the brightest and most questioning people we know. Our brief to them was to give us a tough time – by continually asking us questions that get to the heart of our proposition, our business model, and our mission to raise more money for more good causes.