Two brands, both with a triple bottom line – people, planet and profit – partner to empower consumers to live their lives more sustainably.
Pure Planet, one of the UK’s leading renewable energy suppliers, who offer 100% renewable electricity and 100% carbon offset gas, have joined the “Empowering Generosity” ecosystem powered by For Good Causes. This enables their Members referring friends to get £50 vouchers to redeem at over 17,000 charities in Britain.
In recent research by Futerra, 96% of people feel their own actions, such as donating, recycling or buying ethically, can make a difference. And over half believe that they personally can make a big difference. Furthermore 88% stated they would like brands to help them be more ethical and environmentally friendly in their daily lives. Well, Pure Planet is a brand doing just that!
“We’re enabling consumers to switch, in minutes, to cleaner cheaper energy. It saves time, money and ultimately enables us all to do our bit to save the planet” said Steven Day, Co-Founder of Pure Planet. “We’re working to help Britain get to Net Zero”
If you’re already a Pure Planet “Zero Hero” you can now earn a £50 For Good Causes charity donation when you “Refer a Friend”. Choose to donate it to one of the many environment charities or indeed any one of the 17,000 charities enabled on the platform.
“We are delighted to partner with Pure Planet” said Wendy Martin, Chief Marketing Officer at For Good Causes.
“We are working to unite hundreds of brands, thousands of charities and millions of consumers to unlock the £7bn of unused loyalty points and rewards that exist in the UK today, to do good. Whilst loyalty and unlocking the £7bn is the hero of our story, we are seeing a broadening interest from brands, who like us and Pure Planet, have a purpose beyond profit and embrace the idea that you can do well by doing good.”
Empowering consumers to support a cause they love, and make an environmental or societal impact, can be used across the marketing mix to attract, activate and retain customers and employees. It’s a win for consumers, a win for brands and a brand new income stream for UK charities.