Loyalty For Good – Podcast

Hear from our CEO Crispin Rogers in the latest Loyalty Podcast discussion hosted by Iain Pringle.

What do customers really want? Bringing the Planet and its People into the Marketing Mix

Is it time to bring a new ‘P’ into the traditional marketing mix?

There is now a consistent, compelling and data-based argument that what customers really want is to buy from a company that is helping the planet and helping the people within it.

Let’s Talk Loyalty – Podcast

Listen to the latest episode of the ‘Let’s Talk Loyalty’ with Paula Thomas.

For Good Causes and KornChain – Creating more ways for consumers to utilise their rewards

For Good Causes is innovating within the third sector to create new sources of income for UK charities and support the drive towards digital donations in an increasingly cashless society.  

Can CSR reinvigorate the Loyalty Industry?

At For Good Causes we could see the trend toward brands being increasingly keen to add social impact to the customer facing activities and programmes – especially in response to the increasing demands of the millennial generation.