BP steps forward as the latest brand empowering generosity™ via the For Good Causes platform
BP has joined the For Good Causes platform, enabling its BPme Rewards customers to donate their rewards to a charity of choice via For Good Causes.
Members of the BPme Rewards programme earn rewards when they buy fuel or shop in-store at any of their 1,200 forecourts. Easy to join, customers can download the app or register online to participate and benefit from rewards and special offers designed to help members boost their points balance.
BPme customers can spend their reward points at any BP site to get money off fuel and shop purchases or they can choose to trade in their points for gift vouchers. And now this choice is extended to enable them to support a cause they love!
Customers can use For Good Causes to donate to over 17,000 charities, in sectors ranging from environmental causes, medical research and health, animal welfare and conservation through to community charities that help the elderly, fund food banks, playgroups and churches. This also includes hundreds of NHS Trust and hospitals that are at the forefront of the fight against the coronavirus outbreak right now.
Research shows that consumers are increasingly keen to donate their rewards to causes they care about - whether it’s local to them or personal to them. And with BPme Rewards, now they can!
To join click here BPme Rewards