What do customers really want? Bringing the Planet and its People into the Marketing Mix
Is it time to bring a new ‘P’ into the traditional marketing mix?
There is now a consistent, compelling and data-based argument that what customers really want is to buy from a company that is helping the planet and helping the people within it.
The Kindness Instinct
Helping someone who is hurt. Holding the door for someone who has their hands full. Smiling at someone on the street.