Donate my Rewards is a simple enhancement to any points-based reward programme.
It gives reward programme members the option to donate points to their favourite charity. And it means that the £7bn in unclaimed loyalty points can start benefiting good causes.
It’s good for the reward programme, good for programme members, and great for UK charities.
Who's Live
How it works
It’s quick, simple and rewarding.
1. Redeem points
The reward programme member goes to the online redemption pages, selects Donate my Rewards, and decides how many points to cash-in.
2. Select favourite charity
The reward programme member chooses their favourite cause from our online database of UK charities.
3. Make a difference
The money is automatically donated, and everyone’s happy – the charity gets more money, the reward programme gets more engagement, and the programme member gets the satisfaction of contributing to their favourite cause.