Any brand can participate, not just those running loyalty programmes.  Brands simply need to offer consumers rewards as part of your marketing, customer or employee engagement or service strategy. 

It’s free for brands to be enabled on our platform and there are no monthly fees.  Instead a 10% commission is charged on donations managed via our platform.  

Brands can offer charity donation from £1 and above.  Brands offering For Good Causes as a redemption option within their loyalty programme determine the conversion rate for their points, miles and rewards.  

Brands have two integration options: 

  • Prepaid Set Denominations - Tokens can be prepaid, upfront in set denominations and supplied in bulk.  Brands distribute to their customers to redeem at the For Good Causes site
  • API Charity of Choice - Brands use For Good Causes API to enable consumers to redeem points, choice their preferred charity and donate within the brands’ own domain - brower or in-app
  • For Good Causes APIs can be accessed here 


If you’re interested in being enabled on our platform please contact us on [email protected]